How to Find Your Company Printing Partner
When you have a printing project on the go, you don’t want to spend sleepless nights wondering if something went wrong, if the quality of work will lack or if the product will arrive on time. You want a beautiful proof in record time, and you want to receive exactly what you approved at the price you agreed to. When it comes to high-quality printing materials, you need more than a printer – you need a printing partner that can share your vision.
Qualities to Look for in a Printing Company
There’s a lot of standardization in the printing business. This is both good and bad for you as you search for a printing partner. On the one hand, most companies can offer competitive prices, multiple types of printing services, and some examples of their work. So how do you know if you’ve found the holy grail of professional printing services you’ve been seeking?
Ask them to show you how they are different, not how they are the same.
The Qualities that Turn a Printing Company into a Collaboration
While most people would answer that the key is their exceptional results, it is important to remember that exceptional results are driven by exceptional people. With that in mind, it might be worth looking at your potential printing partner from a different point of view.
- Exceptional People
Your commercial printer is making materials that are the face of your company, and they should be helping to take as much stress off of you as possible. This means they must be professional, approachable and willing to sit down and understand your vision and objectives. - It’s All Out in the Open
Exceptional people won’t take offense if you have questions about their processes or methods or want to make small changes to their proofs. Instead, they take the time to show you why they’re the best – they’ll show you previous work and can often quantify the results produced. They’ll be thrilled to offer you references because they know how pleased their customers are with their work. And no matter who you talk to, they know the printing process from start to finish – and if they don’t, they find out. - Special Touches
Some companies will offer sophisticated printing services, papers or ink that other companies overlook. They’ll go above and beyond to make sure you get exactly what you want and knock it out of the park every time.
For an exceptional commercial printing collaboration, contact Focus 33 to get your project started.
